On Page SEO Basics

This is my first post so i thought i would write about something i am learning,  which is Search Engine Optimisation.

The head is where you will outline the content of the website. The main focus should be titles and meta data.

• <meta name=”keywords” content=”keyword, keyword,keyword,keyword,keyword,keyword.” />

• <meta name=”description” content=”.” />

Each page should have an individual title and meta tags. Keywords content should hold aprox. 10-15 keywords. The description is the first thing a potential visitor will seee. Include keywords but not to many.

The body should be treated as validation of the information you have provided in the head.

• <h1> Most Important (keyword)</h1>

• <h2> Second Most Important (keyword)</h2>

• <h3> Third Most Important (keyword)</h3>

It is rarely you will get to use the header tags down to <h6> but try to utilise <h1>, <h2> and ,<h3> where possible.

• <b>Keyword</b>

• <strong>Keyword</strong>

All paragraphs and content should be in <p> tags and should contain keywords to the fore of the text.

• <img src=”image.jpg” alt=”keyword/description” title=”keyword/description” />

As a rule the title will generally be the same as the alt text.

File names should represent the content also.

~ by jamiepayne on October 30, 2008.